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Fuel Distributor Branding Agreements

Gulf Oil is one of the most famous oil brands in the world, with a rich history and a bright future. The brand continues to go from strength to strength in the industry and Gulf is always looking for new independent partners to take the brand into new regional areas and markets across Ireland.

Gulf Oil in Ireland is now able to offer branding agreements with independent fuel distributor to operate under the Gulf brand without the constraints of an exclusive supply contract (solus agreement), for an annual branding license fee. The Gulf Oil brand has been established for over 110 years, and is recognised across the globe for quality, service, and reliability.

This offer is available nationwide in the Republic of Ireland (26 counties), and is open to all independent fuel distributors large or small. There is no set criteria or format to become an approved Gulf fuel distributor, but Gulf Oil places great importance on continued quality and personal service, and the roles that independent fuel distributors play in their local communities.

Gulf Oil branding agreements offer greater flexibility for your business, allowing each fuel distributor to be officially allocated a geographic area, and independently owned and managed. Fuels are supplied without contract from approved suppliers, or fuels approved for resale from your current supplier. This provides each independent business with a better purchase price and increased profit margins by setting their own pricing structure.

Advantages of becoming an approved Gulf retailer include:-

  • Greater credibility and professional image
  • Greater brand recognition
  • Customers choose Gulf over unbranded competitors
  • No exclusive supply contract (solus agreement)
  • Security of supply
  • Better profit margin than unbranded fuel distributor
  • Better profit margin than contracted supply
  • Future flexibility for exit strategy

As part for the branding agreement we also provide support for:-


  • Access to Gulf signage design services for business signage and vehicle livery
  • Stationery; Contact stickers and business cards
  • Merchandising;- pens, mugs and access to trade supply of GrandPrix-Originals.com


  • Public Relations (PR) and local media exposure for launch of new service
  • Gulf brand uniforms, jackets and workwear
  • Web presence

Management Support

  • Consultations
  • Business models
  • Weekly updates on price comparisons
  • Streamlined supply chain
  • Stock rationalisation

The annual license fee for each fuel distributor is assessed on the size and volume of the business, and is co-ordinated by a dedicated Branding Agreements Manager. This process begins with an initial consultation visit to your premises, where the Branding Agreements Manager can provide further explanation, outline the terms of the agreement and answer any questions that you might have.

For further information, or to arrange a meeting please contact us on...